Ocean Avenue, Santa Monica, CA. People crossing a busy intersection with palm trees and a sunset in the background.

Bringing love of science and curiosity about people and culture to healthcare business strategy

Qualitative Market Research Services

Market research in-depth interview in facility. Two people sitting at a table having a discussion in front of mirrored glass, with a focus on one person from behind and a blurred view of the other person.

Dynamic moderation grounded in qualitative best practice

  • Trilingual moderation—English, Spanish and Portuguese

  • In-person and virtual methods—IDIs, dyads/triads, focus groups, home interviews, shop-alongs, intercepts, online communities, and various traditional, digital and mobile ethnographic approaches

  • Diverse skills—subject-matter fluency, marketing and commercial strategy, curiosity and empathy for participants, cultural adaptation, judicious use of projective and other indirect techniques

  • Engaging facilitation to keep workshop and meeting attendees on task—ad boards, creative brand development, competitive war gaming, launch planning for global and country-affiliates

Study design and reporting customized to project goals at every step

  • Expert at using digital, ethnographic and traditional market research approaches to generate insight

  • Passionate about bringing the story and insights to life, whether a one pager for senior leaders, or a visually-compelling full report for the team

  • Deep experience in international analysis for storytelling clarity across and within markets

Close-up of a plant with green leaves in the foreground; blurred laptop screen in the background displaying a video conference with multiple participants.

Flexible options for project support

  • Management and oversight of large, multi-country studies

  • Backroom management for global studies

  • Consultative support to assist research teams with qualitative study design and execution

  • Education and training to strengthen staff qual capabilities

  • Contract engagements to cover staffing shortages

  • Study outsourcing (full-service agency, soup-to-nuts execution)

About Maureen

Maureen has worked on the business side of healthcare for 15+ years, spanning roles in general business consulting, new product planning, marketing and brand strategy, and primary market research.

Clients include pharmaceutical, medical device and life sciences companies, managed care and health insurance companies, and hospital and health systems.

Since 2017 Maureen has been working as an independent moderator and business consultant. Prior to that, she worked as a client services manager and creative for the branding agency, Interbrand Health, a consultant for the management consulting and technology firm, ZS Associates, head of the US business for the market research agency, Branding Science, and VP of Qualitative for the insights company, Material+ (formerly LRW).

Maureen is based in Los Angeles, California, and available for virtual and in-person work locally, across the US and internationally.

Compliance

All market research is conducted in accordance with the principles of good practice outlined by:

  • Insights Association

  • EPHMRA (European Pharmaceutical Market Research Association)

  • ESOMAR (European Society for Opinion and Marketing Research)

  • BHBIA (British Healthcare Business Intelligence Association)

  • ABPI (The Association of the British Pharmaceutical Industry)

  • MRS (Market Research Society)